Websites are key to marketing today. It includes the what’s, why’s and how’s of your business in a single platform for your clients to see. All other brochures, flyers and other pamphlets stating your services and commitment becomes redundant when you have a dashing website that states it all in the most appealing manner. However, unlike these traditional forms of print ad marketing, a website becomes your be all and end all if it is not user friendly. The user is everything in todays’ world. Giving them an experience that is bound to retain their attention in the long run is key to an enhanced customer experience and loyalty.
This is how a customer-centric UI for your website helps build integrity and business:
A Design that Strikes a Chord
UI/UX is an integrated and interrelated aspect when you think of designing your website. A sloppy website interface is bound to draw users away from you eventually. Creating a statement that clearly reflects your brand’s style and essence helps create a sustained experience not just for your existing users but potential customers as well. Unique colours, fonts and concepts that hook your site’s visitors become relevant here. An impeccable web design gives your business a multi-fold boost, when you understand your target audiences preferences and taste and mould accordingly besides helping you stand out from your competitors.
Speed and Optimisation Matters
No one wants to wait for a slow loading or multi-platform incompatible website in this fast paced world where speed and adaptability is everything. Before you begin working on your design, you should look into certain critical factors like back-end coding and support and optimisation of intended design and softwares to multiple platforms like mobiles, tablets and laptops. If your coding is right and flexible it ensures that your users can upload, navigate and make payments through your page speedily, easily and securely. In the wake of a malfunction owing to server issues or site construction, stating the issue clearly for your users to see helps build trust.
Simplicity, Style and Interactivity
The key is to always keep it simple yet stylish. Minimalistic elements of typography, headers and imagery that maybe bold, sleek or elegant depending on the products and services you are marketing and the customers you target creates a significant impression in the minds of your users besides augmenting your brand’s identity. But as they always say, looks ain’t all! Embedding elements of interactivity that provides for a visible system acknowledgement for end users becomes requisite for your designs to have an actionable impact on its users. Ensuring options for increased clickability is key. Drop down menus placed visibly with an unambiguous service or product listing, allowing for white space by avoiding cluttering of information and services and efficient use of ad copy in a way that makes navigation easier from one page to another is therefore an aspect that should receive prime importance while designing user interface for websites.
Only a clear cut UI design will get you the required UX. So the bottom-line is, for your website to make that discernible difference and visual impact make sure you get the best experienced designers in town to get accessibility, navigability and speed sorted for your users.
